The eCommerce industry has changed dramatically, and more people have been shopping for products online. In fact, 79% of adults in the U.S. in 2015 made purchases online, and 69% of adults with access to the internet using it for shopping online at least once a month.

With the prevalence of online shops today, it’s still surprising that many people commit mistakes in managing their eCommerce websites. If you make these errors, you’re bound to repel your target audience, which can result in drops in revenue.

Below are some of the mistakes most eCommerce websites still make, even as the year 2022 is slowly coming to an end.

Not Using Proper Product Specification​

Many eCommerce websites forget the essence of a product specification. They often overcomplicate how they describe their products in attempts to force keyword incorporation. Without concise information, those already familiar with your product will be the only ones interested in purchasing it.

On the other hand, people who are trying to compare your product will have difficulty finding helpful information. This can cause your audience to feel frustrated and hop into your competitor’s offerings.

If you’re committing this mistake, take the time to look at your product descriptions, and simplify them into 5 or 6 bullets of valuable and succinct information.

Bad Website Design

What’s the point of having a fantastic product if the platform it’s resting on has an outdated design? Here’s the thing about eCommerce websites — they’re more than just a catalog for your products. They also serve as your brand stage, and how your website looks dictates how you present your business to the public. 

If your website uses low-quality images, lousy color schemes, and inconsistent branding elements, you’re setting your business up for failure. You can deal with this problem by hiring a professional that offers web design services in Miami. Their expertise can significantly help you make your website more presentable and memorable.

Taking the Blog Section for Granted

Some business owners are so into paid advertising that they forget how powerful organic traffic is. And even if you put so much effort into incorporating essential keywords on your product pages, Google will likely see it as spamming, and you’ll get penalized for it. So if you want to enjoy an influx of organic traffic and make your business seen on search engines, you should utilize your blogs more.

Start using your blog section more and fill it with high-quality content so you can target your crucial keywords more effectively. The more you provide good content to your audience, the more customers you will get in the long run.

Not Using Client Testimonials

One of the biggest mistakes most eCommerce websites make is not putting their client’s testimonials on their pages. Your website should be a platform for your products, services, and company information. But if you don’t have your previous clients’ statements to back up how good your offerings are, your site visitors will trust you less.

Customer feedback is critical in eCommerce. You must ensure your website shows what your clients or customers say about your products and services.

The Bottomline

If you unknowingly commit these mistakes, don’t panic – you can still fix them. Some reputable professionals offer web design services like Miami Website Design Professionals, who can help you drastically improve your eCommerce website. They can transform your website from zero to hero in no time.

Miami Website Design Professionals

12124 NE 5th Ave Apt 2  North Miami FL 33161

Phone: 1-786-855-6629