6 Ways to Make Your 15 Second Ad Stand Out
Are you planning to hire a full-service video production company to make an impactful 15-second ad? It’s the new commercial norm, and while some of them watch the entirety of the video, 56% of people, however, skip it. For this reason, you need to use every second possible to deliver your message and make them interested in your products or services.
If you want your 15-second advertisements to stand out, keep the six tips below close to your heart.
- Get Their Attention Immediately
Remember that you only have 15 seconds to spare, so get your viewer’s attention as soon as possible. Use the first 3 seconds of the video to capture their attention. There are multiple ways to do this, such as using aesthetic images and exciting sounds. 15-second ads are far different than other types of videos, so you must get creative and do everything to hook your audience right from the get-go.
- Avoid Overloading Your Audience
You’re doing it wrong if you decide to compress all of your flashy ideas into a 15-second video. There’s nothing more annoying than an overly stimulating video, and your viewers are more likely to detract from your CTA. Successful video ads are effective not because they’re loud or verbose but because 15 seconds is enough to send the message they need to share.
- Inspire Curiosity
Your video doesn’t only need to stand out – it must inspire curiosity as well. Reward those who decided to watch your video with interest. There are many ways to tell a story, deliver a punchline, or evoke an emotion. Once you intrigue your viewers, they’ll likely have better engagement levels that could ultimately lead to sales.
- Pay Attention to Sound Design
One effective way to make your 15-second video ads memorable is to utilize a great soundtrack or incorporate satisfying sounds. An impressive sound design can also add character to your videos and make it easier for your viewers to recall your brand.
The crunch of fried chicken, soda fizz, ASMR keyboard clicking, or hot coffee being poured – these sounds directly relate to the product being advertised. Observe how popular brands like Coca-Cola make their ads, and you’ll understand what we’re talking about.
- Break the 4th Wall
Breaking the 4th wall in your short ads can be extremely rewarding if done correctly. While the minority may find it too cheesy, most of your viewers may find it charming and compelling them to connect with your company more. Avoid forcing humor and getting too over dramatic – they don’t usually work as you envision them.
- Get Straight to the Point
Time is gold, especially when it comes to short video ads. Knowing this, you can’t afford to waste any second showcasing information not helpful or relevant to your message. Convey a single idea, and support it until the end of the video. Don’t even try to cram too much information because it will only lessen the impact of the ads.
Create Impactful 15-Second Ads With Us
Being the leading purveyor of full-service video production company, we understand the nook and crannies of making 15-second ads. The experts at Video Production Co NYC – Mack Media can help you create an impactful short video advertisement guaranteed to capture the attention of your viewers and get their attention. Contact them today to get a free estimate for your short video ads!
Video Production Co NYC – Mack Media
120 E 31st St Apartment 7, New York City, NY 10016
Phone Number: 516-774-4083
